Matt Burgess
low brow entry to high brow topics
: I built a thing and that thing turned out to be a boundary object What’s a boundary object, and what isn’t. And why AI is making things worse, not better.
: Building from the source, not the sediment The word ‘customer’ is spelt the same in every meeting, every deck, every system. It doesn’t mean …
: Your AI has versions of everything. It doesn't have the customer. AI struggles with accurately understanding customers due to the lack of a consistent definition of …
: It Doesn't Remember The inconsistency problem in enterprise AI isn’t a model quality problem. It’s a memory architecture …
: You're making decisions on bot data Your customers aren’t bots. But most internet traffic now is. That changes everything about what …
: It's not the AI. It's the coordinates. Ontological registers, Looney Tunes, and why low confidence scores deserve a second look.
: Signal Debt: what would it mean to let good signal in? Every organisation loses customer signal in transit - hand to hand, meeting to meeting, summary to …
: Transduction - to lead across Organisations are losing signal at every crossing. There’s a word for what’s going wrong — and for …
: The Elephant in the Room Has No Name Enterprise fragmentation is likened to the parable of the Blind Men and the Elephant, highlighting …
: Taming the Tempest: What a 1981 arcade game teaches us about the topology of AI innovation Innovation in AI requires a shift from blind prompting to a strategic understanding of systems, …
: Service Design in the Machinic Age: Can we use the machine to do better reconnaissance? An experiment in machinic reconciliation, boundary objects, and the void in between.
: Analysis as Autopsy Fragmented methods of gathering customer feedback lead to disconnection in enterprises, hindering a …
: Why The O-Word Isn't as Scary as it Sounds Different perspectives on the same object, like a tomato, highlight the need for a shared ontology …
: What if Mathematics and Philosophy Drew the Same Pictures? Different fields, including philosophy and mathematics, converge on similar diagrams that illustrate …
: Libeskind's Drawings and Revolt Against The Masterplan Micromegas by Daniel Libeskind challenges traditional architectural drawing by exploring the …
: The Polymathic Matrix: Architecture as "Cartographed History" Daniel Libeskind’s architectural work intertwines complex historical narratives and human memory, …
: Architecture as an Ontological Rescue Mission An architect reflects on the lessons learned from deconstructing traditional enterprise structures …